![]() ![]() The main questions examined are firstly, whether ‘ appropriate headlines’ from the writer's perspective converge with ‘ effective headlines’ from the reader's perspective, and secondly, whether there is a pragmatic heuristic which can explain in psychologically plausible terms the way headlines are selected and interpreted by newspaper readers. ![]() This paper addresses the issue of newspaper-headline interpretation by questioning standard assumptions on how headlines are designed on the basis of largely prescriptive pragmatic guidelines or norms.
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